A Web site is a great tool in marketing your business. It enables your clients to access your business information at any time and makes it possible for you to reduce the amount and cost of print material.

Be sure to enter your business name in local search engines in your city. Most municipalities have a city Web site and accept business listings for a nominal fee or, sometimes, at no charge.

Depending on your budget and the image you want to project, you may choose to have a professional design your Web site. A cheaper alternative is to create your own site but unless you know about web or graphic design you may not be helping the image of your business. A good web design will help give your new clients a good impression of you and your business!

Professional web design starts at around $1000 and can be a lot higher, depending on the features of the site. You will need to register a Domain Name. This is the "www.yourcompany.com" name that is exclusively yours. You will need a company to host your Web site. You will need to list your web site with the search engines so that your clients can find you. You will need to set up your email accounts.

If you wish, your Web site. can be built to accommodate online bookings. However, this means that you must monitor your e-mails very frequently. If you have a larger budget you can create a web site that uses Flash which provides a very interesting presentation to the client, however these sites can be more difficult and costly to maintain.